'Drishyam 3' day 30: Ajay Devgn's film doubles 'Drishyam 2's 30-day collection

The third installment of the "Drishyam" franchise arrived in theatres with a built‑in fan base that had followed the story from its Hindi remake to the earlier sequel. Directed by Rohit Shetty, the film continues the cat‑and‑mouse game between the protagonist, played by Ajay Devgn, and law enforcement officials, delivering the suspense that the series is known for. In its first month the movie accumulated a net collection that now equals the total earned by "Drishyam 2" over the same period, a rare achievement for a sequel in the Indian market.

Saturday's net earnings of Rs 1.60 crore represent a 60 percent increase over the previous day's figure, a rise that analysts link to positive audience feedback and repeat viewings. The film's marketing campaign emphasized the final twist, prompting curious viewers to return for a second or third screening. Moreover, the release schedule avoided clashes with major Bollywood releases, giving "Drishyam 3" a clear window to dominate multiplex screens in both metropolitan and tier‑2 cities. Trade experts note that the steady flow of tickets sold suggests the film has moved beyond opening‑week hype and is now sustained by word of mouth.

Indian readers should note that the franchise's performance reflects broader trends in the domestic market, where audiences are increasingly drawn to well‑crafted thrillers that blend regional storytelling with pan‑Indian appeal. The strong box‑office numbers also benefit ancillary businesses such as food vendors and transport services that depend on cinema footfall. For producers, the success of "Drishyam 3" reinforces confidence in investing in sequels that build on established narratives, potentially shaping future production decisions across the industry.