‘Mayangilla Keralam’ drive boosting anti-drug efforts; over 10,000 cases filed under Operation Thunder, says Excise Minister

During a recent session of the Kerala Legislative Assembly, the Excise Minister outlined the four pillars of the state’s new anti‑drug strategy, branded ‘Mayangilla Keralam’. The programme combines strict law enforcement with community outreach, aiming to reduce the supply of illicit substances while also providing support for those seeking to quit. Under the enforcement pillar, police and excise officials have intensified raids on known trafficking points, resulting in a sharp increase in arrests and seizures. The awareness pillar involves school‑based education and public service announcements designed to inform citizens about the dangers of drug abuse.

The de‑addiction pillar expands access to treatment centres across the state, offering medically supervised detoxification and counseling services. Rehabilitation efforts include vocational training and job placement assistance to help former users reintegrate into society. According to the minister, these coordinated actions have already produced measurable results, with more than 10,000 cases recorded under Operation Thunder since the programme’s launch. The operation targets both low‑level dealers and larger networks, reflecting a comprehensive approach to curbing drug-related crime.

For residents of Kerala, the campaign matters because drug abuse has been linked to rising health costs, loss of productivity, and social disruption. By addressing the problem on multiple fronts, the government hopes to protect families and improve public safety. The initiative also signals to other Indian states that a balanced mix of enforcement and support services can be effective in tackling drug challenges, offering a model that could be adapted elsewhere.