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Mother Dairy To Raise Milk Prices By Rs 2-4 Per Litre From Tomorrow

Mother Dairy announced a rise in the price of its liquid milk by Rs 2 to 4 per litre, effective from November 12. The increase will affect all its standard milk variants sold across the country.

NDTV IndiaNovember 11, 20261 min read
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Mother Dairy To Raise Milk Prices By Rs 2-4 Per Litre From Tomorrow
The Strategic Consequence
Monitor how rival dairy brands react to Mother Dairy's price change in the coming weeks.

Mother Dairy, one of the largest dairy cooperatives in India, confirmed that it will adjust the retail price of its liquid milk products by an amount ranging from Rs 2 to Rs 4 per litre starting on November 12. The revision applies to the regular, toned and double toned milk lines that are sold through its network of retail outlets and partner stores. The company cited rising costs of procurement, transportation and packaging as the primary reasons for the price change, noting that these factors have put pressure on margins across the dairy sector.

The price hike arrives at a time when inflation remains a concern for many Indian households, especially those with limited disposable income. Milk is a staple in the daily diet of millions, and even a modest increase can affect household budgets. Consumer groups have warned that repeated adjustments could strain low‑income families, prompting calls for greater transparency in pricing decisions. Analysts suggest that the move reflects broader trends in the agricultural supply chain, where feed prices and fuel costs have risen sharply over the past year.

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Industry observers note that Mother Dairy faces competition from both private brands and state‑run dairies, which may respond with their own pricing strategies. The company has indicated that it will continue to monitor market conditions and may introduce promotional offers to mitigate the impact on price‑sensitive customers. The adjustment also highlights the need for policymakers to address input cost volatility, which can have a cascading effect on essential food items across the nation.

📡 Verified Wire Agency Verified Resource & Provenance
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