Old Monk sales curbs cost Maharashtra Rs 350 crore in excise revenue, maker tells Bombay high court

Old Monk, a popular Indian dark rum, has faced new sales restrictions imposed by the Maharashtra government as part of a broader effort to curb alcohol consumption. The company argued before the Bombay High Court that the curbs, which limit the number of outlets and the volume of sales, have directly reduced excise collections by an estimated 350 crore rupees. This figure represents a substantial portion of the state's annual revenue from liquor taxes, which funds health, education and infrastructure projects.

The state government defended the restrictions, stating that they are intended to address public health concerns and reduce alcohol‑related harm. Officials cited data linking higher alcohol availability to increased rates of addiction and road accidents. They also highlighted that the policy aligns with national guidelines aimed at responsible drinking. However, the revenue loss has raised questions about the balance between health objectives and fiscal needs, especially as Maharashtra seeks to fund large‑scale development initiatives.

For residents of Maharashtra, the case is relevant because excise revenue supports many public services that affect daily life. A shortfall could lead to reduced funding for schools, hospitals and road maintenance. Moreover, the outcome may set a precedent for how other states regulate alcohol sales, influencing both consumer access and the financial health of state treasuries. The court is expected to deliver its judgment in the coming weeks, after hearing arguments from both sides.