Premium spirits sales soar past cheaper liquor: Report

Premium spirits in India are experiencing significant growth with a rise in sales volumes projected until 2025. Cheaper liquor categories show slower growth, which indicates a changing market composition. Indian malt whiskies are among the fastest-growing segments, surpassing Scotch malts in sales volume in 2024. The overall spirits market is expected to expand steadily, driven by rising incomes and evolving consumer preferences.