'Ramayana' is now first Hindi movie to net ₹100 crore from South Indian dubbed versions, surpasses 'Dhurandhar 2' lifetime - The Week
The Hindi version of the film ‘Ramayana’ has become the first to earn more than ₹100 crore from South Indian dubbed releases, overtaking the lifetime earnings of ‘Dhurandhar 2’. The milestone highlights the growing market for Hindi movies in regional territories.
‘Ramayana’, a mythological drama released in Hindi, was dubbed into several South Indian languages and distributed across Tamil, Telugu, Malayalam and Kannada markets. The film’s earnings from these regions crossed the ₹100 crore mark, a first for a Hindi‑language picture in the southern box‑office circuit. This achievement surpasses the total lifetime collection of ‘Dhurandhar 2’, which previously held the record for a Hindi film’s dubbed revenue in the south.
The success can be attributed to a combination of factors, including the universal appeal of the epic narrative, strong star power and an aggressive marketing campaign that targeted regional audiences. Distributors reported high occupancy rates in multiplexes and single‑screen theatres alike, indicating that viewers in the south are increasingly receptive to Hindi productions when they are presented in local languages.
Industry analysts see this development as a signal that producers may invest more in dubbing and localized promotion for future releases. The trend could encourage cross‑regional collaborations and broaden the revenue base for Hindi cinema, while also offering South Indian audiences a wider selection of content without language barriers.
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