Sandpapergate row: Khawaja cancels media interviews after Cummins question

Usman Khawaja announced that he will no longer participate in any scheduled media engagements, opting instead to devote his time to the launch of his autobiography titled Sabr. The move comes as part of a strategic push to raise awareness of the book, which chronicles his personal and professional journey in cricket. By withdrawing from interviews, Khawaja aims to concentrate on book signings, reading sessions, and other promotional activities that directly reach his audience.

The cancellation was prompted by a recent interview with television presenter Sarah Ferguson, during which the host raised a question concerning Khawaja's association with the sports equipment brand Cummins. The line of questioning appeared to put the player in an uncomfortable position, leading to a strained exchange that was widely reported in the sports media. Khawaja later expressed that the experience influenced his decision to limit further media exposure until the book promotion period is complete.

Industry observers note that the shift in Khawaja's media strategy may affect his visibility ahead of upcoming cricket fixtures, but it also underscores the growing importance of personal branding through literary projects. Fans and commentators are expected to discuss the content of Sabr in greater depth as the book reaches shelves, potentially reshaping public perception of Khawaja beyond his on‑field performances.