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Science

Study finds celebrity digital twins may boost trust in customer service

Imagine losing your credit card, logging into your bank's website for help and being greeted by a virtual customer service representative who looks and sounds exactly like actor Hugh Jackman. The person helping you isn't actually the Hollywood star, it's his AI-powered digital twin. An

Phys.org ScienceOctober 28, 20261 min read

Study finds celebrity digital twins may boost trust in customer service

Imagine losing your credit card, logging into your bank's website for help and being greeted by a virtual customer service representative who looks and sounds exactly like actor Hugh Jackman. The person helping you isn't actually the Hollywood star, it's his AI-powered digital twin. And new research suggests that familiar face could significantly improve how you perceive your customer service experience.

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