Swarnika Samvaad explores the role of culture driving development

Swarnika Samvaad, a platform that brings together scholars, artists and policy makers, hosted a discussion on the role of culture in economic growth. Participants traced the ways in which traditional crafts, performing arts and regional festivals contribute to job creation and community cohesion. They noted that the creative sector already supports millions of workers across the country, from textile weavers in the north to film technicians in the south, and that these activities can be aligned with broader development goals such as skill development and rural revitalisation.

The event underscored the importance of education and tourism as two areas where cultural assets generate measurable benefits. Schools that integrate local art forms into curricula have reported higher student engagement, while heritage tourism routes have attracted both domestic and foreign visitors, boosting local incomes. Speakers argued that without clear policy support, many of these contributions remain fragmented and under‑reported. They advocated for a national cultural policy that provides funding, protects intellectual property and creates pathways for artists to access international markets.

For Indian readers, the discussion is relevant because the cultural sector represents a growing share of the country’s gross domestic product and offers a pathway to diversify the economy beyond traditional manufacturing. Strengthening cultural policies could improve employment prospects for young people, preserve endangered art forms and enhance India’s reputation as a destination for cultural tourism. The conversation also signals to lawmakers that investment in culture can yield social and economic returns, encouraging a more balanced approach to development planning.