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Researcher tackles impact of a CMO's life events on businesses' bottom line

When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns. But most people hardly notice when a chief marketing officer has similar personal problems.

Phys.org ScienceOctober 22, 20261 min read
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Researcher tackles impact of a CMO's life events on businesses' bottom line

When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns. But most people hardly notice when a chief marketing officer has similar personal problems.

📡 Verified Wire Agency Verified Resource & Provenance
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