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Study investigates what drivers would pay for 'salmon-safe' tires

The average person might be willing to pay a 10% premium for vehicle tires labeled as "salmon safe," according to a new study led by Washington State University.

Phys.org ScienceNovember 10, 20261 min read
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Study investigates what drivers would pay for 'salmon-safe' tires

The average person might be willing to pay a 10% premium for vehicle tires labeled as "salmon safe," according to a new study led by Washington State University.

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