Why was Dia Mirza’s Diwali clip removed by BMC while Madhuri Dixit, Ajinkya Rahane videos stay up? Explained

During the recent Diwali celebrations, the Brihanmumbai Municipal Corporation (BMC) posted several short videos on its official social media channels to highlight the festival's spirit. Among them were clips of veteran actress Madhuri Dixit and cricketer‑turned‑commentator Ajinkya Rahane, both of which remained visible to the public. However, a separate video starring actress and environmental activist Dia Mirza was taken down within hours of its upload, prompting questions from net users and media outlets about the inconsistency.

BMC officials released a brief statement explaining that the Dia Mirza clip was removed because it did not meet the corporation's internal standards for public content. The statement cited a failure to obtain the necessary permissions for the background music used in the video, as well as a missing attribution for a third‑party visual element. In contrast, the other two videos had been cleared through the standard approval process, which includes checks for copyright compliance and adherence to the city's visual branding guidelines. The corporation emphasized that the decision was procedural and not related to the personal profile of any individual.

For residents of Maharashtra, the incident matters because the BMC's social media channels serve as a primary source of information about civic events, safety alerts, and cultural programs. The removal of a high‑profile celebrity video highlights the importance of following municipal protocols, even for well‑known personalities. It also underscores the need for creators to secure proper clearances before using public platforms managed by government bodies. Observers will monitor whether the BMC revises its content‑approval workflow to prevent similar misunderstandings in future festivals.